Nowadays, the Art of Filmmaking is intimately related to the complementary technologies of Digital Media and the Internet.
- Digital Media reflects the exponential rise of this new era in industrial history - The Age of Information - with all its benefits but also important social, legal and technological challenges. As Media began being encoded and stored in digital formats, it revolutionized the audiovisual in general and the art of Filmmaking, in particular.
- The Internet being the physical support of the World Wide Web (or simply Web), is a universal communication network, where audiovisual contents and film/video in particular, have a major role in spreading ideas, culture and art, globally and in real time.
We understand that the Internet is for the XXI Century as the Renaissance was for the XVI Century. The free circulation of thought and criativity through the information highways of the World Wide Web, has been promoting the emergence of a Collective Consciousness. Just like in the Renaissance, today more than ever, Art and Technology walk hand in hand, in this new era of enlightenment where it's important to distinguish information from knowledge... And where globalization should not compromise diversity and pluralism.
ARTIMEDIA is an audiovisual Studio, where Art and Technology come together to create advanced Film and Digital Media content.